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Ambush marketing refers to a marketing ploy which enables companies to promote their products at a major event without paying for the sponsorship fee. To make this concept clear, let us take an example. The Super Bowl, which attracts millions of fans from various parts of the world, is a global tournament which also gets extensive media coverage. Let us now suppose that a major soft drinks company (P) wins the sponsorship rights for this mega event. On the other hand, Company C,P's archrival goes all out to promote itself outside the stadium, piggybacking on the event that P has sponsored. This tactic will generate massive traffic for C and also help it to gain publicity at a very low cost.

Although critics may term ambush marketing unethical, the benefits of this kind of marketing are for everyone to see. In an age of cost cutting and smart marketing, ambush marketing is a clever way to promote a brand. This is particularly true for the smaller firms that cannot afford to pay for acquiring the sponsorship of major events. Moreover, the essence of this type of marketing is to generate a higher recall value for the brand. In this regard, ambush marketing is not only a smart marketing tactic but also a highly cost effective medium.

While this style of marketing has caught the fancy of global marketers, some of the leading players are devising strategies to discourage this kind of marketing strategy. Some of the bigger companies are taking a serious note of this trend to ensure that their rivals do not leverage any competitive advantage from such global events. To achieve this target, many sponsors are buying all advertising space within a 10-15 mile radius of the sponsored event. The objective is to prevent ambush marketing at all costs. Whether ambush marketing continues to ride high or succumbs to the pressures created by the larger players needs to be seen in the days ahead.

Roland Poitevin is a dedicated writer with a passion for business and environmental issues. You can check out his new website at Outdoor Patio Furniture Sets which also helps people find the best Outdoor Furniture Cushions and information they are looking relating to this subject.

Stadium Seat Cushions
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How wide are stadium seats at the Notre Dame Football stadium?

I want to take stadium seat cushions, but I want to make sure they will fit . Thanks!

If they go by Charlie Weiss fat ass, about 4 feet.